Today Disney announces that they’ve opened up a new development studio which will develop titles exclusively for Wii, Nintendo DS and GBA. The studio called Fall Line will be based in Salt Lake City and headed by Scott Novis, who ran the team that worked on the Cars games. The studio’s first title will be Chicken Little: Ace in Action, a Wii launch title.
Disney views Nintendo as a natural partner since its users tend to be younger. While Microsoft Corp. and Sony Corp. compete for ardent video game fans with high-end graphics and complex games, Nintendo has made the Wii simple and easy to use with a controller sensitive to motion.
Novis said kids find Xbox and PlayStation games technical and difficult to learn, while they typically can pick up a Nintendo game and start playing quickly. At $250, Nintendo’s Wii costs less than the Xbox and PlayStation 3.
“It seems like with our brand, the Nintendo platform is a really good place to put our development effort and focus,” Novis said.
I find it rather courageous of Disney to put a whole development studio behind just 3 platforms but I applaud them for that courage and I hope that they’ll be able to rise above the mediocre quality games like these are known for.